What people are saying.

  • Tracy is the very best! She is incredibly timely, thoughtful, and professional, and her talent and expertise in branding and design goes unmatched. We worked together through a comprehensive branding refresh and every step of the way has been thorough, well-planned, flexible, and the outcome is stunning. The attention to detail makes everything so efficient and the way Tracy is able to take in information, ask informed questions and then turn around projects that exceed our expectations is remarkable. There’s also a gentleness and collaborative nature to Tracy’s work that is unique to my experience working with many branding and design creatives.

    Katie Hill
    VP Engagement, Chief Innovation Officer
    MILKWEED EDITIONS

  • Tracy was able to take a vision for a wholesale brand pivot and integrate it seamlessly throughout the entire museum experience. From the wayfinding to the educational assets to the exhibition design, the entire museum has a new fresh and noticeably more welcoming feel to it. Our constituents have repeatedly mentioned how great it is to see what was already a beautiful setting turned into a modern look and feel - one that pulls all the disparate parts of our work into a cohesive expression of our organization's new identity.

    Scott Pollock
    Executive Director
    MINNESOTA MARINE ART MUSEUM

  • My colleague and I were new business owners, ready to make a splash with our work and to attract new clients. Tracy methodically walked us through the process and we could not be happier with the results. She listened closely to what we liked and what we didn’t like and created a comprehensive style guide that makes us feel confident whether we’re submitting proposals, invoices, preparing social media content, or producing videos. We’ve gotten many compliments on the logo, it’s bold, it’s fresh and it makes us stand out in our field.

    Suzanne Schaffer
    Co-founder (she/her)
    WHISPER SPEAK ROAR MEDIA, LLC

  • I've worked with Tracy both on staff at a museum and on freelance assignments. Her organization and communications skills are remarkable, as is her immense creative talent in graphic design. She is a willing, receptive collaborator who cares deeply about brand integrity. Her humor, concern for others and grace under pressure make her an effective leader and a trusted colleague.

    Diane Richard
    Editor, Writer
    MINNEAPOLIS INSTITUTE OF ART